Fitria “Fifi” Yusuf  is an Indonesian socialite, key influencer, fashion model, writer and entrepreneur. Being a fashion icon in Indonesia, Fitria has been featured in various magazine cover and spread including Fashion TV, Tatler, IT Traveller, Clara Magazine, Beyond Magazine, Maxim, Dewi and FRV Bali.  She’s also a brand ambassador to Indonesian and Southeast Asia’s Products. She is an author of two best selling books – Little Pink Book – Jakarta Style and Shopping Guide and Hermes Temptation. Fitria currently serves the vice president director of Citra Marga Nusaphala Persada Tbk and director of OZONE Hotel and Eatery Pantai Indah Kapuk, Jakarta.

Her iconic style and beauty have made her the influencer and ambassador of international fashion, beauty and lifestyle brands. These accomplishments encouraged Fitria to start her career as a content creator since year 2015. Her creations can be viewed in several social media platform such as instagram, facebook, youtube, snapchat and also through her own website.

She created this website so she can share more of her daily life and tips that hopefully will continue to inspire others.



There is no force more powerfull than a woman determined to rise